Too amused to stop? Self-control and the disengagement process on Netflix (2024)

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Alicia Gilbert

Department of Communication, Johannes Gutenberg University Mainz

, Mainz,

Germany

Corresponding author: Alicia Gilbert. Email: gilbert@uni-mainz.de.

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Leonard Reinecke

Department of Communication, Johannes Gutenberg University Mainz

, Mainz,

Germany

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Adrian Meier

School of Business, Economics and Society, Friedrich-Alexander-University Erlangen-Nuremberg

, Nuremberg,

Germany

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Susanne E Baumgartner

Amsterdam School of Communication Research (ASCoR), University of Amsterdam

, Amsterdam,

The Netherlands

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Felix Dietrich

Department of Communication, Johannes Gutenberg University Mainz

, Mainz,

Germany

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Journal of Communication, Volume 74, Issue 5, October 2024, Pages 387–398, https://doi.org/10.1093/joc/jqae023

Published:

27 June 2024

Article history

Received:

22 September 2023

Revision received:

12 April 2024

Accepted:

04 June 2024

Published:

27 June 2024

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    Alicia Gilbert, Leonard Reinecke, Adrian Meier, Susanne E Baumgartner, Felix Dietrich, Too amused to stop? Self-control and the disengagement process on Netflix, Journal of Communication, Volume 74, Issue 5, October 2024, Pages 387–398, https://doi.org/10.1093/joc/jqae023

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Abstract

Consuming media entertainment often challenges recipients’ self-control. While past research related self-control almost exclusively to whether individuals engage in media use, it might be equally relevant for the disengagement from media use. Testing core assumptions of the Appraisal of Media Use, Self-Control, and Entertainment (AMUSE) model, the present study investigates the situational interplay of self-control and affective appraisals in predicting disengagement from Netflix use. Preregistered hypotheses were tested based on an event-contingent experience sampling design, in which 205 adult Netflix users in the Netherlands and Germany were tracked and surveyed for two weeks. Results demonstrate that disengagement is contingent upon enjoyment and appreciation and that enjoyment, in turn, can be “spoiled” by feeling guilty. Self-control influenced goal conflict and enjoyment throughout the reception process. We discuss opportunities for modeling disengagement from media use with situational research approaches.

© The Author(s) 2024. Published by Oxford University Press on behalf of International Communication Association. All rights reserved. For permissions, please email: journals.permissions@oup.com

This article is published and distributed under the terms of the Oxford University Press, Standard Journals Publication Model (https://academic.oup.com/pages/standard-publication-reuse-rights)

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